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Author: Robin Langford

Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP

October 2, 2015

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.

Ads, Content, Regulation advertising, agencies, apps, brands, content

Mobile SEO: 3 tips to rank high on Google

October 2, 2015

Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.

Content, Mobile, Search content, Google, images, Search, video

New Instagram ads ‘get 17 times more clicks’- report

October 2, 2015

US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.

Ads, Mobile, Social advertising, Australia, brands, Brazil, content

Trivia app QuizUp becomes TV gameshow on NBC

October 2, 2015

Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants.

Mobile, Social

Mobile app marketing: Cost-per-loyal user ‘crosses $4 milestone’

October 2, 2015

It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.

Ads, Mobile advertising, Android, apps, marketing, mobile marketing

Top tips: ‘Big retail’ must transform the economics of content production

October 1, 2015

Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.

Ads, E-commerce content, ecommerce, global, local, retail

Advertisers ‘can pay to bypass ad blocker’- report

October 1, 2015

The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.

Ads, Regulation advertising, apps, content, iPad, YouTube

Google puts product ads into YouTube videos

October 1, 2015

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.

Ads, Content, Video, Viral advertising, content, Facebook, Google, video

Google makes old Hi-Fis smart with new Chromecast

October 1, 2015

Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.

Content Android, apps, BBC, content, games

Who are the adblockers? (infographic)

September 30, 2015

With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops.

Ads, Regulation Europe, global, infographic
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