Interview with Jonathan Abram: The man who rejected a $30m sale of Freindster to Google
In a new podcast, Jonathan Abrams creator of social media pioneer Friendster, answers questions on the past and future of digital media.
Author: Robin Langford
aMVG and Anzu partner for ‘Blended In-Game Advertising’
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
BT Sport campaign wins DMA Awards Grand Prix after first ever ‘live pitch’
Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020 after the three finalists faced-off live to pitch for the crown for the first time in Awards history.
Guest comment: Conversational advertising is all just talk – isn’t it?
Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.
Top 15 fastest growing job categories: Digital sector dominates new hires
Digital Marketing, Social Media, Digital Content freelancing and Creative freelancing are among the fastest growing jobs in 2021, according to new data.
Global app spending passed $111bn in 2020, up $25bn
Total global app spending from both the Apple App Store and Google Play reached a combined $111B in 2020, a 30% increase from 2019’s global app spending, according to new research.
Post truth climate ‘shaping consumer behaviours’
Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks, and this all stems from their demand for the truth, according to new research.
Digital acceleration in the UK: Covid sparks collaboration challenges for businesses
Across the UK, over half of organisations (56%) have seen a boost in digital engagements from customers and prospects. 21% report a major rise in traffic to websites, while 35% have experienced minor increases, according to new research.
Homeworking environments vulnerable to poor connectivity
Thousands of working hours are being lost every day through troubleshooting poor internet connections and 4G coverage according to new research.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.