Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]
Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites.
Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.
Dr Jarred McGinnis, UK managing consultant at Ontotext, discusses why Accelerated Mobile Pages is a good development, but not nearly enough if publishers wish to maximise their potential.
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data.
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.
Spotify has unveiled a new end-of-year feature that gives users a breakdown of what they’ve been listening to in 2015.
This year’s Black Friday was a real eye-opener to the fact that so many consumers are now abandoning the high-street and moving online during the big ticket sales events, to grab themselves a bargain without getting caught up in the crush that saw shoppers fighting over TVs in the aisles of supermarkets last year. With … [Read more…]