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Author: Robin Langford

AI breakthrough: Computer beats Go champion 10 years earlier than expected

January 28, 2016

20 years on from a computer beating a chess champion, artificial intelligence now looks to have finally mastered the board game Go.

News Facebook, games, Google, UK

Top 10 branded Vines of last year

January 28, 2016

Twitter’s short form video sharing platform Vine celebrated its third birthday this week.

Social brands, Twitter, UK, video

Politics case study: How smart social targeting helped Conservatives win the UK election

January 28, 2016

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

Ads, Content, Social advertising, content, demographics, Facebook, Google

Mobile trends: 90% of mobile time spent using apps [Infographic]

January 28, 2016

People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.

Mobile, Social advertising, apps, brands, content, global

New tool helps publishers ‘re-engage’ with adblockers

January 28, 2016

Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.

Ads, Regulation advertising, blogging, content, global, India

Guest comment: What will be the next channel in the spotlight for mobile marketing?

January 27, 2016

Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.

Ads, Mobile advertising, content, email, Facebook, global

IAB boss calls Adblock Plus ‘unethical, immoral, mendacious coven’

January 27, 2016

The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software.

Ads, Regulation advertising, content, Germany, media

Children ‘spend more time online than watching TV’

January 27, 2016

Children are spending more time online than they are watching TV, according to a new report.

News BBC, content, Facebook, games, music

AOL debuts new platform for publishers

January 27, 2016

AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.

Content advertising, agencies, analytics, AOL, apps

37% of mobile users blocking ads (and another 42% could follow)

January 27, 2016

Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research.

Ads, Mobile global
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