Widespace gets €15.8m boost for mobile ad tech
Mobile ad tech firm Widespace has secured €15.8m in growth capital investment.
Author: Robin Langford
Independent goes online-only as newspaper shuts down
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.
Beyonce helps smartphone usage skyrocket during Super Bowl 50
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Visual content ‘top trend in 2016’: 60% of marketers invest in video content
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research.
Guest comment: Why MINI’s Big Tent strategy was the real winner of Super Bowl 50
This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…
Zuckerberg criticises board member for India ‘anti-colonialism’ tweet
Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’.
Yahoo to offer free PGA highlights and live leaderboard
Yahoo has struck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content.
Looking for Love: Valentine’s Gift Searches Triple
With Valentine’s day just around the corner, new data indicates that the number of people searching for ‘Valentines gifts’ in the run-up to the big day has grown by 195 per cent between 2013 and 2015.
Top tips: How to benefit from the rise of inbound marketing
Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.
Twitter ‘First View’ puts video ads at top of timelines
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.