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Author: Robin Langford

Women lead the charge over last-minute men in Easter shopping

March 23, 2016

Almost half of all Easter retail searches made from smartphones, with traditional Easter bonnets making a comeback as top Easter accessory, according to new research.

E-commerce, Search brands, retail, Search, smartphones

Facebook and Universal slammed for showing different trailers to ‘ethnic audience’

March 22, 2016

Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.

Ads, Content, Regulation, Social, Video advertising, analytics, brands, demographics, digital marketing

Most UK retailers missing a trick with page abandonment

March 22, 2016

The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue.

Ads, E-commerce Europe, marketing, UK

Smart pigeons to measure London pollution levels

March 22, 2016

A designer in London has come up with a natural way of deploying internet of things (IoT) pollution sensors… using pigeons.

News marketing, Twitter

Internet of Things ‘will place greater pressure on companies to modernise’

March 22, 2016

Companies failing to upgrade ageing IT systems will struggle to survive as the Internet of Things momentum gathers pace, according to new research.

News global

Luxury brands failing to sync online and offline experience

March 22, 2016

Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research.

E-commerce brands, retail, technology

Twitter turns 10: Can it last another decade?

March 21, 2016

As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years. New stats look at the biggest successes and failures of the social network.

Social analytics, media, Twitter, UK

The YouTube generation: 92% of 16-24s visit site every month

March 21, 2016

YouTube is still more popular than Facebook in terms of number of visitors, according to new research.

Social, Video, Viral Facebook, global, YouTube

Snapchat dominates SXSW (and they weren’t even there)

March 21, 2016

Many big digital players flocked to annual festival South by Southwest (SXSW) in Austin Texas last week, but the most popular app Shapchat didn’t even need an actual presence to dominate, according to new data.

Mobile, Social marketing, Samsung, Twitter

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

March 21, 2016

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

Ads advertising, Australia, infographic, media
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