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Author: Robin Langford

Controversial Tinder tool reveals which friends use dating app

April 28, 2016

Tinder is testing a new feature called ‘Tinder Social’ that reveals which of a user’s Facebook contacts are using it.

Mobile, Social Australia, Facebook, Privacy

KLM creates chatbot on Facebook Messenger and WeChat

April 28, 2016

Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.

Uncategorized apps, brands, CRM, Facebook, technology

Millward Brown partners Kantar Worldpanel for ad metrics

April 28, 2016

Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.

Ads advertising, brands, comScore, digital marketing, FMCG

Getty Images Vs. Google: Legal battle over ‘image scraping’

April 28, 2016

Getty Images has formally complained to the European Commision’s antitrust officials about the multinational’s alleged anti-competitive behaviour.

Regulation, Search content, Europe, Google, images, Maps

Mobile tech is a ‘£200m boost for high street’

April 28, 2016

Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year.

E-commerce apps, ecommerce, email, France, Germany

Top content marketing tips: Are typos repelling your customers?

April 27, 2016

Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…

Content brands, content, email, Google, marketing

Apple suffers first-ever iPhone sales drop

April 27, 2016

Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition.

Mobile Apple, Google

YouTube debuts unskippable six-second ad format

April 27, 2016

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.

Ads, Mobile, Video, Viral brands, content, Germany, Google, marketing

Digital fashion trends: Mobile drives aspiration, desktop drives sales [INFOGRAPHIC]

April 27, 2016

Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic.

Ads, E-commerce infographic

Going paperless: Adobe links electronic signatures service with Marketing Cloud

April 27, 2016

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

News global, marketing, media, UK
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