Four-fifths (82%) of business executives believe that successful adoption of the Industrial Internet of Things (IIoT) is critical to their company’s future success. Despite this, only 25% of surveyed companies have a clear strategy, according to new research.
Contextual digital advertising company Smartology has appointed John Pentin to the newly-created role of VP Global Sales as it continues its expansion. Pentin has previously held senior strategic sales roles at publishers including CNBC, Bloomberg and Newsweek.
As technology continues to improve, organisations are generating more content than ever before. Yet there’s always the risk of editorial mistakes and if readers find a flaw, they will let the publication know about it. Thanks to social media, customers can instantly react to the latest typo, factual inaccuracy or a design blunder. Gavin Drake, … [Read more…]
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report.
The European Data Protection Supervisor (EDPS) has demanded revisions to a consumer data sharing deal between the EU and the US, intended to be a replacement for the long-running ‘Safe Harbour’ pact between the two regions.
One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study.
The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research.
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
Marc Mühlenbach, Chief Marketing Officer at Flapit, offers 10 tips on how any business can use social media to engage with customers and build a community.
In today’s multichannel world, reaching the right customer is often about selecting the right platform for engagement. Choosing mobile versus desktop is a moot point, but selecting the right platform is critical. Different industries and businesses will have distinct customers, all of whom prefer different methods of communication. Shaun Haase, chief marketing officer at ProsperWorks, … [Read more…]