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Author: Robin Langford

Mind the reality gap: Five myths about sharing personal data

July 11, 2016

Consumers in the UK have little understanding of the complexities surrounding the security of their personal data and are falling prey to a host of myths that could put them at risk according to a new report.

Ads, Regulation security, Travel, UK

Snapchat finally lets users save their own snaps

July 8, 2016

Snapchat is launching a new ‘Memories’ feature that lets users save their own photos and videos, in a significant move away from its ‘self-destucting’ messaging roots.

Mobile, Social Apple, Facebook, Google, Search, video

Two-thirds of Olympics TV viewers will be second-screening- report

July 8, 2016

Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.

Mobile BBC, marketing, media, technology, UK

Lastminute.com spin off connects brands to travel and lifestyle audiences

July 8, 2016

Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.

Ads advertising, apps, brands, eBay, Europe

Smart cities warning: UK councils ‘not on track delivery’

July 8, 2016
Smart cities: London and five European partner cities hit €250m investment in IoT technology
Smart cities: London and five European partner cities hit €250m investment in IoT technology

Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research.

Mobile, News, Regulation government, local, Maps, technology, UK

Content marketing tips: 5 steps to drive superior customer experience

July 8, 2016

Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing.

Content content, marketing

Facebook debuts wireless access platform

July 8, 2016

Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular.

Mobile, Social Facebook, images, India, local

Euro 2016 takes mobile mainstream: Sports app use grows 65%

July 8, 2016

As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet.

Mobile analytics, apps, France, Germany, media

One last chance to enter Lovie Awards: Deadline extended to 29th July

July 7, 2016

The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.

Ads, Content, E-commerce, Mobile advertising, Apple, apps, Entertainment, Europe

Guest comment: Misrepresenting women is holding brands back

July 7, 2016

There’s a huge mismatch in terms of how women are portrayed in advertising and the current social reality, and it could be costing brands dearly, according to new research. The good news is that this presents a great commercial opportunity, says Elisa Birtwistle, Director and Head of Human and Cultural Foresight at The Futures Company.

Ads, Content advertising, brands, FMCG, images, marketing
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