Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
Author: Robin Langford
New marketing boss at Dropbox
Dropbox has appointed Carolyn Feinstein as its new Chief Marketing Officer, leading the cloud storage firm’s global marketing organisation.
US election: Which presidential candidate has the best email marketing campaign?
Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.
Creepy or cool? UK consumers think digital advertising is getting worse
UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.
UK ad viewability remains below 50%, costing advertisers £154m a quarter
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.
The seven types of Christmas shoppers [INFOGRAPHIC]
WPP’s programmatic company, Xaxis, has created an infographic identifying the seven types of shoppers this Christmas.
Google lets users know best time to book cheap flights
Google is taking on Skyscanner with a new feature that alerts mobile users to the best times to get a good deal.
Cybercrime costs UK £10.9bn per year – report
The annual cost of fraud and cybercrime in the UK is £10.9bn – the equivalent of £210 per adult, according to new research.
RadiumOne aims to bridge gap between creative and programmatic
A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by ad tech firm RadiumOne.
End of the road: Apple to axe smart car plans?
Apple’s long-rumoured smart car project could be ditched, as hundreds of members of the team working on it have left or been reassigned, according to a news report.