Mobile ad targeting “getting better”: 60% now reach intended audience
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
Author: Robin Langford
Dentsu Aegis buys Bluecom to boost ecommerce in Asia
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.
Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration.
New mobile app game helps smokers quit
A games developer from London has developed a mobile phone game called ‘Cigbreak’ aimed at smokers wanting to kick the habit.
Trump-supporting news site Breitbart blocked by ad exchange
Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”.
Right to reply: Black Friday shoppers get more joy on desktops, as retailers miss out on full £6.77bn potential of mobile
The biggest UK retailers sites are still lagging behind on mobile- and that’s bad news for Black Friday when more than half of sales are set to be made on smartphones. Dave Anderson, web performance expert at Dynatrace, looks at the stats…
Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones
As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time.
Chinese travel giant to buy Skyscanner for £1.4bn
Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn).
Amazon’s ‘The Grand Tour’ car show smashes streaming record on debut
The first episode Amazon’s ‘The Grand Tour’ featuring ex-BBC Top Gear presenters, has become the biggest show premiere on the firm’s streaming service.