UK adspend up 4.2% after Brexit vote
UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.
Author: Robin Langford
Obama posts outnumbered Trump’s on Instagram by more than 2 to 1 during inauguration
President Obama was over twice as popular as President Trump on Instagram during last week’s inauguration, data from Instagram analytics platform Iconosquare reveals.
Acquia to power Virgin Sport online festival platform
Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform.
Unilever revamps Jif brand with “End BBQ Neglect” campaign
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.
Are you a strategic, specialised and creative marketing professional? So is everyone else
LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.
Snapchat debuts TV-style ratings with Nielsen deal
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.
Top data marketing tips: Putting customers at the heart of campaigns
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.
Google removed 1.7bn ‘bad as’ in 2016 (including fake news)
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.
Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
What 2017 holds for customer experience: big data and the rise of immersive personalisation
As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.