The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020, according to new data. The latest insight from App Annie, the leading mobile data and analytics company, reveals that not only are consumers spending more time working out at home, but they … [Read more…]
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Easter purchasing choices will be very different this year, with more people searching for quizzes, gifs, virtual egg hunts and ecards over standard chocolate egg brands, according to new research.
UK consumers are eager to engage with brands again after the COVID-19 dip, as data shows that website traffic, email and chat interactions are higher now than they have ever been during the pandemic.
Zoom has struck a multi-year partnership with Formula 1, as the new season started this month.
Global social media ad spend doubled during the holiday peak in 2020 compared to 2019 and continues to climb into 2021, according to new research.
YouTube is testing a feature that will automatically detect products used in videos, a move that will open up new opportunitires to advertisers.