Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.
Author: Robin Langford
The future of car sales: Virtual test drives and mobile purchases
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.
App trends: Communications and social increasingly dominate app time
The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.
Guest comment: The retail returns epidemic
The issue of sizing is a huge challenge for the global fashion industry, due to a lack of a universal sizing system, which leads to a large number of returns. Isabelle Ohnemus, founder and CEO of EyeFitU, discusses technological and collaborative solutions which the fashion industry should consider to best manage this issue.
Snapchat “Sponsored World Lens” turns 3D augmented reality into ads
Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.
Google revamps AdSense: More transparent rules for publishers
Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.
Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”
Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research.
Online video trends: 50% of sports fans watching matches on the internet
Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.
Bose boosts Formula One sponsorship with Yahoo partnership
Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.
Biggest cyber attack yet: 150 countries hit with NHS in chaos
A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend.