Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.
With Black Friday coming up, how should retailers approach discounting in order to generate the best chance of a second purchase? Pini Yakuel, Chief Executive Officer at Optimove looks at why customer retention is often a science more than it is an art.
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
Mastercard is opening up access to its blockchain technology via its API published on Mastercard Developers.
Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.
Amazon’s ‘The Great Indian Festival’ generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.