As the UK High Street experienced a boost in the first week of non-essential retail re-opening, the digital High Street also remained buoyed, according to new research.
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Apple has rolled out a major privacy feature that lets iOS users to decide how they want their personal data handled.
While algorithms do a good job of surfacing what we’re looking for, personal, real-time interaction in digital commerce is rapidly expanding to help shoppers navigate new products. Chris Cooper, Planning Director at SMP, looks at why human curation and algorithms are not mutually exclusive in driving shoppers to the checkout.
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Snapchat has seen strong increases in both usage and revenue throughout the first quarter of 2021 as the social media pioneer looks to take on larger rivals Instagram and TikTok.
Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
Fast-moving consumer good (FMCG) food and drink brands will increase their global ad expenditure on digital channels by 7% a year to 2023, according to new research.