42% of brand websites are still not GDPR compliant
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
Author: Robin Langford
eCommerce revenues rose 3,800% on Black Friday
Online retailers coped with 10,000 queries per second and enjoyed 100% service availability on retail’s most demanding day, according to new research.
Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Content marketing: 4 key tips on how to get the best out of your videos
The video landscape has changed drastically over the last 10 years. As people close their laptops and pick up their smartphones or tablets, there are virtually no boundaries on how, where and when people consume content. Michael Jaschke, glomex CEO and former ProSiebenSat.1 digital managing director, discusses the future of video and where you need … [Read more…]
GDPR warning: 78% of consumers have recently been contacted by a business without their consent
The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research.
Top tech trends of 2018: Huawei reveals its predictions
Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.
Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Spotify and Tencent Music team up with joint stake
Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm’s expected stock market listing next year.
Five predictions on how we engage with companies will change in 2018
2018 is likely to see a number of emerging technologies, such as chatbots and voice biometrics, become more mainstream. Robert Weideman, Executive Vice President & General Manager, Nuance Enterprise Division shares his predictions for how that will change the customers experience.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…