Learning from the Biggest Hacks in History
Cyber-attack — the words alone can be enough to incite panic. Between a lack of understanding and media sensationalism, any mention of a cyber-attack brings to mind catastrophic levels of damage.
Author: Robin Langford
Mapp and Datasine announce technology partnership
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
The power of the new marketing buzzword: Intent Marketing
When searching for things online, consumers always have a result in mind, but their search terms may be vague. This is creating a problem for brands, as their websites and results have been created with specific questions in mind, but this now no longer captures the intent behind the searches that consumers make. Luckily, there … [Read more…]
70% of UK public are uncomfortable with how brands use their data
Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.
Mobiles driving 52% of online fashion sales this Christmas
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Retailers ‘better at understanding their customers than travel companies
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
“Bold, brave & innovative”: Jack Brodie and Brodie Childs win Gold in DMA Breakthrough Award
One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.
Britvic hires Jaywing for digital marketing push
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Adform partners Broadsign to boost programmatic ads for clients
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
Ad fail: Peloton under fire for ‘sexist’ Christmas advert
Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.