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Author: Robin Langford

Remote work productivity boost? Only 38% of firms see drop in output after lockdown measures

May 13, 2020
Homeworking environments vulnerable to poor connectivity
Homeworking environments vulnerable to poor connectivity

Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.

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Email marketing: Open rate increased by over a quarter compared to March

May 13, 2020
Most spam emails ‘come from China, the US, and Germany’
Most spam emails ‘come from China, the US, and Germany’

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

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ASA rules Lord Sugar broke UK ad rules with tweet

May 13, 2020
ASA rules Lord Sugar broke UK ad rules with tweet
ASA rules Lord Sugar broke UK ad rules with tweet

Lord Alan Sugar has been found in breach of advertising guidelines, with the UK ad watchdog forcing him to remove a tweet promoting a teeth whitening product.

Regulation Regulation, social media

Changing the habits of a lifetime: why online retailers need to support the vulnerable and elderly more than ever before

May 12, 2020
Changing the habits of a lifetime: why online retailers need to support the vulnerable and elderly more than ever before
Changing the habits of a lifetime: why online retailers need to support the vulnerable and elderly more than ever before

Conor McGrath, Head of UK and Nordic Clients at parcelLab shares online retail accessibility tips to help elderly and vulnerable customers.

E-commerce ecommerce

UK Govt now building second Covid-19 contact tracing app with Apple and Google

May 11, 2020
UK Govt now building second Covid-19 contact tracing app with Apple and Google
UK Govt now building second Covid-19 contact tracing app with Apple and Google

The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.

Mobile app, mobile marketing, Privacy

Digital’s biggest influencers: 100 social media stars of the UK

May 11, 2020
Digital’s biggest influencers: 100 social media stars of the UK
Digital’s biggest influencers: 100 social media stars of the UK

The event is an annual recognition of the leaders, pioneers, entrepreneurs and changemakers at the forefront of the digital sector. Although this year’s celebration event has been postponed as a result of the pandemic, the BIMA 100 remains a landmark in the digital year and a career highlight for everyone who wins a place on … [Read more…]

Social media social media

First look: NHS COVID-19 tracing app put to the test

May 7, 2020
First look: NHS COVID-19 tracing app put to the test
First look: NHS COVID-19 tracing app put to the test

The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into … [Read more…]

Mobile, Regulation mobile internet, Regulation

Influencer marketing trends: Use of #ad in UK drops by 35%

May 7, 2020
Influencer marketing trends: Use of #ad in UK drops by 35%
Influencer marketing trends: Use of #ad in UK drops by 35%

Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.

Social social media

Most Europeans don’t think brands are damaged appearing next to COVID-19 news

May 7, 2020
Most Europeans don’t think brands are damaged appearing next to COVID-19 news
Most Europeans don’t think brands are damaged appearing next to COVID-19 news

The majority of consumers in Germany, France, Italy and the UK don’t think that their sentiment toward the brand is unchanged when appearing near Coronavirus content, according to a new study looking into c=media consumption trends across Europe.

Ads advertising, content

O2 and Virgin Media merge to create £31bn telecoms giant

May 7, 2020
O2 and Virgin Media merge to create £31bn telecoms giant
O2 and Virgin Media merge to create £31bn telecoms giant

The owners of Virgin Media and O2 have confirmed a £31bn merger to create a new “national champion” to challenge BT and Sky in the UK.

Ads, Mobile mobile marketing
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