‘Googling’ has become second nature – as such search trend data is often used to represent zeitgeist or the mood of the nation. But it’s too often seen as a short-term performance channel rather than a diagnostic tool. Now, ad industry effectiveness heavyweight Les Binet has unveiled 6 years’ worth of research that shows share … [Read more…]
The pandemic has accelerated APIs growth in the health and wellness industry, such as apps and wearable devices. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies. He also discusses how one of the global healthcare providers … [Read more…]
Technology is powering the rise in audio ads, from big data and earcons to interactive audio and smart speakers. Max De Lucia, co-founder of specialist music agency DLMDD, offers his predictions for the sonic branding sector for 2021.
Dan Andrews, founder and CEO of digital marketing agency the tree looks at the idea of “serious social”: not social used in an overly earnest way, but social used as a serious communication and marketing tool to create real-world outcomes.
This year saw many of us locked down at home for months. From the introduction of Zoom ‘Happy Hours’ to finally setting aside time to further our education and achieving our dreams, 2020 has pushed us to becoming more digitally grounded. Yuval Ben-Itzhak, President, Socialbakers provides a guide on what to expect in 2021, from … [Read more…]
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.
With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]