Since its inception, email marketing has never truly been seen as fashionable. But it works. For many businesses, email still remains one of the valuable and impactful tools in the marketing mix. Phill Manson, Director at PAASE Digital discusses exactly why email marketing is thriving, not dying.
Adam Pomeroy, AR/VR Project Manager at Luminous Group takes a look at the top COVID-19 tech trends and how they will remain part of our lives in the future, post-pandemic.
Can Facebook’s Shop be a game-changer for brands? Christian Hassold, VP EMEA, Salsify looking at why Shop presents a massive problem to rival Shopify.
Gita Samani, Consulting Director at Astound Commerce? looks at how online retailers should be thinking about CX in response to changes in behaviour brought about by Covid-19.
Over-the-top (OTT) advertising complements linear TV campaigns and to answer advertisers’ need for premium video content, flexibility and outcomes delivery. Kevin van der Straat, Director Global Solutions & Innovation at Xaxis, outlines the growing opportunity for OTT advertising and the rewards that can come with it.
The rise of ‘shoppertainment’ such as Livestreaming Commerce platforms and shoppable videos, is becoming a growing trend. Philip Rooke, CEO at €130m ecommerce firm, Spread Group looks at why this new format doesn’t just work for big brands with big budgets; start-up brands and YouTuber creators can do it too.
Platform-provided analytics software doesn’t always tell marketers and sales teams the full story. Paul Savage, COO of ecommerce data specialist Conjura, warns that the old data adage ‘rubbish in, rubbish out’ still applies, and gives best-practice advice for those looking to harness all that the new generation of AI and ML powered data tools can … [Read more…]
This month, Apple announced changes with iOS 14 that will affect tracking conversion events from ad tools such as Facebook pixel. Olivia Webster at Jaywing looks at the latest iOS update and how it will affect advertisers.
Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]
Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn from those who leveraged cultural cache in their Super Bowl LV ad offerings this year and gives her take on what this means for the power of celebrity in 2021 and beyond.