Editor, Author at Netimperative

Premium video growth outstrips digital programmatic trend in Europe

October 4, 2018

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

iotec buys native advertising startup Platform360

October 4, 2018

Digital media consultants iotec has bought Platform360, which will become iotec Native Limited, joins as a key component in iotec’s mission to increase transparency, quality and trust in the digital media supply chain – and builds on the success of iotec’s existing programmatic display, mobile and video offering.

The rise of esports: Is it ready for the mainstream?

October 4, 2018

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.

Most sports and fitness wear brands ‘have used social media influencers’

October 4, 2018

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

New tech, new dangers? Drivers concerned about car-hacking

October 3, 2018

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers.

Google metrics: YouTube and display ads get MRC approval

October 3, 2018

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

Industry’s most important digital trends: Chatbots, mobile payments and voice assistants

October 3, 2018

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

Trio of digital agencies merge to offer ‘psychological edge’ on competitors

October 3, 2018

London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have t announced their merger in a bid to become the UK’s leading agency in the delivery of psychology led digital marketing.

Criteo completes acquisition of Storetail

October 3, 2018

Ad platform Criteo has bought Storetail, a French media technology company that enables retailers to monetize native placements on their ecommerce sites.

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

October 3, 2018

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.