Digital media consultants iotec has bought Platform360, which will become iotec Native Limited, joins as a key component in iotec’s mission to increase transparency, quality and trust in the digital media supply chain – and builds on the success of iotec’s existing programmatic display, mobile and video offering.
Sitting at the nexus of content and programmatic advertising, Platform360 is a leading native advertising platform built for a post-GDPR world. Founded on the belief that brands need to focus on engagement and relevance to regain audience trust, Platform360 pioneers native advertising, understanding that content, augmented with technology, is one of the strongest channels for reaching and engaging audiences.
Both companies share an ethos of transparency and are committed to driving greater emphasis on content and context in advertising over media margin. iotec’s expertise in data science and machine learning focussed on buying digital media offers great synergies with Platform360’s expertise in creative execution and knowledge of selling digital media in the highly effective native environment.
This is the first step of an ambitious growth schedule through collaboration and acquisition for iotec, focussing on products and services driving greater quality through the digital media and creative supply chain.
“This is an important step in our exciting journey towards creating a trustworthy digital ecosystem,” said Steve Hyde, Co-Chairman of iotec. “With both businesses sharing a similar ethos and customer base, our clients will benefit from far greater quality and transparency of advertising.”
Platform360 will continue to trade under its existing name and brand. Co-founders Oliver Low, Andrew Mole and Alex Rosen will continue to lead the business.
“Platform360 and iotec are entirely complimentary, both in terms of our respective tech stacks and, more importantly, our vision,” said Low. “Becoming part of iotec gives us unprecedented access to deep industry know-how, network, and will help us scale Platform360’s global footprint by making our unique native offering available to more clients.”