Former MySpace UK boss joins Turner Broadcasting
Turner Broadcasting has appointed former MySpace UK MD Anthony Lukom as Vice President and General Manager, UK and Ireland.
Author: Editor
Virgin Media users to get discounted Spotify accounts
Virgin Media has struck an exclusive agreement with digital music service Spotify to offer the music platform across multiple platforms, incuding PCs, mobile devices and connected TVs.
Microsoft partners Baidu for English-language search
Microsoft has struck a deal with Chinese search giant Baiduto offer its English-language search functions to Chinese users.
iPhone ads ‘get double the click rate of Android’
Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research.
One year on: The Times paywall reaches 100,000 digital subscribers
The number of digital subscribers to The Times and The Sunday Times has exceeded 100,000, one year after News International imposed a paywall on the two news sites.
Top tips: 5 viral campaigns that caused a buzz
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
iPad ‘now the sixth most popular mobile device in Europe’
Apple is now the largest mobile handset maker in Europe in terms of ad impressions, with the iPad tablet now the sixth most used device, according to new research.
Orange offers Windows customers ‘free app a day’
Orange is working in conjunction with Microsoft to give its Windows Phone pay monthly and pay as you go customers a free app every day in July.
Google halts Realtime search as Twitter deal ends
Google has suspended its ‘Realtime’ search tools after its two-year deal with Twitter ended this weekend.
Amazon buys UK book e-tailer
Amazon has bought The Book Depository, a UK-based online book seller, for an undisclosed sum.