Komli Media buys Indian mobile ad platform ZestADZ
Komli Media, an Asia Pacific media technology platform, has bought ZestADZ , a leading mobile advertising platform.
Author: Editor
Only 4% of UK marketers have achieved ‘joined-up customer experience’
Nine in ten (90%) UK marketers say achieving a joined-up on and offline customer experience is important, but only 4% admit to having achieved it, according to new research.
Smooth Radio runs Facebook social gaming promo
National radio station Smooth Radio, part of Guardian Media Group (GMG), is launching a new online advertising and social media campaign this week.
TigerSpike gets $11m funding boost from Aegis
Personal media technology firm TigerSpike has closed an $11 million minority equity financing from Aegis Media.
Groupon’s first car deal stalls- report
Groupon’s first foray into the auto industry has met slow demand, as shoppers proved more wary of snapping up bargains for expensive items, according to a new report.
UK accounts for 11% of Google’s revenue
The UK accounts for 11% of all of Google’s revenue, according to the internet giant’s latest results.
EA takes on Zynga, buys PopCap Games for $1.3bn
Video game publisher Electronic Arts has bought PopCap Games as the video games publisher looks to expand into the growing casual games market.
Web ad watchdog IASH to expand role in UK
The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges.
Top tips: Great expectations as mobile commerce matures
Mobile commerce is growing at a frantic pace, but how can companies manage customer expectations for this platform? Geoff Galat, Chief Marketing Officer at Tealeaf, looks at four vital points to address when trying to reach mobile shoppers.
Hacking scandal: Survey reveals what News of The World subscribers will read now
As the Sunday newspaper world is turned upside down, The British Population Survey (BPS) has been looking at the profile of the NoTW readership and where they are likely to go next for their Sunday reading.