Editor, Author at Netimperative

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

January 29, 2019

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

ContentSquare gets £45m funding boosts for AI-powered analytics

January 29, 2019

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.

Advertisers still missing the mark with gender stereotypes- survey

January 29, 2019

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

Top tips: Five digital trends to watch in 2019

January 29, 2019

5 reasons why major businesses are adopting agile across their organisation

Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019.

Re-engineering the customer experience will lead to better use of AI in marketing

January 29, 2019

AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step guide to re-kindling the customer experience.

Coca-Cola boosts customer relations with new digital asset library

January 28, 2019

Coca-Cola European Partners, the largest bottler of The Coca-Cola Company products in Belgium and Luxembourg, is one step closer to fully automating the dissemination of relevant product graphics and information to customers, with their new digital asset management system now in place.

Author: Editor

ContentSquare gets £45m funding boosts for AI-powered analytics

Re-engineering the customer experience will lead to better use of AI in marketing

Coca-Cola boosts customer relations with new digital asset library

Dropbox to acquire HelloSign

Pinterest boosts beauty searches with ‘skin tone’ criteria

Amazon’s cute new robot ‘Scout’ delivers parcels on its own

UK ad spend rises 5.1% as mobile soars