Many companies are still ignoring Big Data and Data Quality- missing out on long term sales value as a result. Wolfram Bosman, Omikron Data Quality GmbH looks at why this lucrative new trend is often understood on paper, yet often neglected in practice in the board room.
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store.
Google’s new tabbed inbox automatically sorts a user’s inbox for them- putting commercial messages into a ‘promotions’ inbox. Loren McDonald, Vice President of Industry Relations, Silverpop looks at the implications for email marketers…and if it really will herald the zombie apocalypse.
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.
Yahoo’s Chief Operating Officer Henrique de Castro has left the company just 14 months at the side of boss Marrisa Mayer.
Netflix has received its first Oscar nomination for the documentary The Square, marking the video streaming site’s continued move towards mainstream adoption.
Adobe has united its campaign and experience tools as it continues to expand its ‘Marketing Cloud’ suite for advertisers following its acquisition of Neolane last year.
Teradata has announced a major leadership reshuffle, as the marketing technology firm continues its expansion across the UK and South East Asia.
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.