Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed.
With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers.
Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software.
Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’.
A trend for a mobile focus among brands shopping sites risks ignoring the basic needs of the shopping majority, according to the results of a new survey.
Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research.
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.
A blogger engagement service which acts as a marketing tool for wide ranging brands is today celebrating its 1000th member sign up, signifying an audience of around five million reached.
With the Oscars approaching, can online buzz forecast this year’s winners of the prestigious film awards? Taking all the factors into account new data from Exponential forecasts that 12 Years a Slave will narrowly beat American Hustle to Best Picture.