Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.
The retailer constantly reinforces its business model across social media sites, posting images of their extensive product range and highlighting eye-catching price tags and its (non-transactional) website refresh has seen Primark better promote social media links for those that want to get involved with the brand.
The study found that retailers that don’t necessarily spend a lot on nationwide advertising and marketing campaigns rely on their customers to increase brand awareness through social media accounts.
Social media is the perfect tool for retailers such as Primark to engage with users and encourage customers to share their experiences with friends.
The Retail Social Media Benchmark also found:
• Amazon stay on top of the Facebook league after gaining almost 1million extra “likes”.
• Ted Baker jump 44 places in the Google+ league into eighth.
You can download a copy of the survey with full data here (registration required)