Volkswagen sponsors Onefootball World Cup app
Mobile sports news app Onefootball has launched an app specifically developed for the World Cup in Brazil, sponsored by car giant Volkswagen.
Author: Editor
Unilever supports start-ups with global digital platform
Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant.
Ebay urges users to change passwords after hack attack
Ebay has asked its users to alter their passwords following a cyberattack that compromised the online marketplace’s database.
Top 5 tips: Giving your branded content a point-of-view
Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could only have dreamed of. But for branded content to inspire … [Read more…]
Yahoo expands native ads with new format
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond.
Facebook case study: Ikea Facebook campaign boosts store visits by 11%
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.
Hobgoblin brand targets millennial voters with social media election
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll.
Salesforce adds ‘Pinterest Insights’ for marketers
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.
Unilever makes peace with CND over logo
Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.
Scarier than a clown? New McDonald’s mascot terrifies Twitter
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.