Butlins has appointed social media agency BLOOM Worldwide to work on a series of initiatives aimed at helping the family short break operator to understand and engage new audiences online.
Showrooming is rife in the UK for ‘considered’ purchases , with 42% looking at electronic goods in-store before buying online from a different retailer, compared to 27% in US, according to new research from Microsoft.
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.
Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.
Long registration forms and overly intrusive questions are major turn offs for customers when looking for products and services online. So why are so many companies still gathering reams of customer data and then never using it? Chris Ford, Business Development Director at business services company, Grass Roots shares some experiences of “Fear, surprise and … [Read more…]