Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.
2018 is likely to see a number of emerging technologies, such as chatbots and voice biometrics, become more mainstream. Robert Weideman, Executive Vice President & General Manager, Nuance Enterprise Division shares his predictions for how that will change the customers experience.
With DX beginning to suffer from the same over hyping that has beset far too many IT industry innovations, Peter Ruffley, Chairman at Zizo, insists it is time to take a step back and achieve some clarity in the DX strategy.
Location technology firm Blis has launched Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.