There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]
Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.
Employees are a company’s largest asset when it comes to finding new talent. Data and insights from current employees can, in fact, help profile desirable new employees and boost current employee retention. Kiran Reddy Pasham, Co-Founder, President and Chief Architect for SplashBI, explains why it all starts with data…
Returns are costly to retailers, but online shopping and ‘fast fashion’ has fuelled their rise. Branwell Moffat, Director of Commerce Consulting at Envoy Digital, part of the KPS Group, looks at how retailers who invest in the right digital solutions will be able to tame the returns beast and ensure it remains a profitable part of their … [Read more…]