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adspend

Top 10 TV advertisers in the US

April 16, 2012

TV adspend in the US rose by 2.4% last year, with Procter and Gamble, AT&T and General Motors the biggest spenders, according to research.

Uncategorized adspend, media

UK online adspend approaches £5bn: Video and social drive record growth

April 4, 2012

Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.

Uncategorized adspend, advertising, brands, comScore, content

Mobile ad spend tops £203m: Brits becoming nation of ‘triple screeners’

March 21, 2012

Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.

Uncategorized adspend, advertising, brands, Entertainment, FMCG

US: Paid search ad spend dips as big brands cut back

March 14, 2012

Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.

Uncategorized adspend, advertising, brands, financial services, FMCG

Global adspend by medium: Internet to grow 16% by 2014

December 22, 2011

The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.

Uncategorized adspend, advertising, AOL, Facebook, global

Top 10 ad markets: US, Japan and China top list

December 22, 2011

Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.

Uncategorized adspend, advertising, China, Europe, global

Developing markets 'to deliver half global adspend growth'

December 20, 2011

Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.

Uncategorized adspend, Asia Pacific, Brazil, China, Europe

Developing markets ‘to deliver half global adspend growth’

December 20, 2011

Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.

Uncategorized adspend, Asia Pacific, Brazil, China, Europe

UK shopping searches up 17% this Christmas

December 19, 2011

The total number of online purchases driven by search advertising increased 17 percent on last year, while search adspend increased 7%, according to new research.

Uncategorized adspend, advertising, Christmas, digital marketing, Entertainment

Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study

October 13, 2011

UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.

Uncategorized adspend, advertising, Australia, brands, digital marketing
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