adspend Archives | Page 10 of 10 | Netimperative

The year in digital: 130 stories that shaped 2010

December 20, 2010

The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]

Apps to boost adspend on mobile to $11bn by 2015

December 15, 2010

Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.