Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.
adspend
UK advertisers ‘now spending more on web than TV’- IAB
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
Right to reply: Mobile adspend underestimated?
This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…
Online ad spend grew 10.9% last year- report
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
Research round-up: 10th February 2011
This month’s top digital trends: Surge in real-time bidding | Top property websites | Brits ‘tighten purse strings’ | Ringback Tone Advertising | Sluggish e-retailers avoid downtime | VAT hike slows January sales | Entry-level smartphones | Casual games | Domain name sales
Top tips: Optimising Online in 2011
Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.
Online video ad revenues triple in 2010
Online video advertising experienced substantial growth last year, seeing revenues more than triple, according to Web TV Enterprise.
AdSpend on mobile games to reach $900m by 2015
Adspend on mobile games will increase tenfold over the next five years, driven by the launch of advertising platforms on key app stores, according to a new report.
The year in digital: 130 stories that shaped 2010
The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]
Apps to boost adspend on mobile to $11bn by 2015
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.