Online video ad revenues triple in 2010
Online video advertising experienced substantial growth last year, seeing revenues more than triple, according to Web TV Enterprise.
adspend
AdSpend on mobile games to reach $900m by 2015
Adspend on mobile games will increase tenfold over the next five years, driven by the launch of advertising platforms on key app stores, according to a new report.
The year in digital: 130 stories that shaped 2010
The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]
Apps to boost adspend on mobile to $11bn by 2015
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.