Top 6 email tips: Gmail, Hotmail and Yahoo email revamps- how to stay in the inbox

Hot-off-the-heels of the recent changes announced to Hotmail and Google, Yahoo have announced their decision to introduce a priority inbox. This is good news for marketers as priority inboxes have the potential to improve the reputation of direct mail by encouraging marketers to use permission and preferences more effectively. Simon Robinson, Marketing and Alliances Director, … [Read more…]

Right to reply: Government should appoint home internet-security tsar

In response to today’s 14:30 “internet and privacy” debate in Westminster Hall, security expert Eddy Willems, Security Evangelist for antivirus software pioneer G Data, has called for the UK to appoint a home internet-security tsar. Such a person would be tasked with educating home computer users about the risks of malware and home internet security.