Following the closure of file-sharing site Limewire, what does this mean for the music industry? Steve Purdham we7’s CEO, argues that now is a prime time to educate consumers and stamp out piracy.
Samsung debuts first-ever YouTube mobile ad to promote Galaxy Tab
Samsung Electronics has become the first UK advertiser to run display advertising on YouTube’s mobile site to promote its iPad rival, the Galaxy Tab.
Top 10 sites in Spain: Search and social dominate list
More than 90% percent of the Spanish internet population use the web for search and social networking, according to new data.
Facebook buys content-sharing site Drop.io
Facebook has bought most of Drop.io, an online content-sharing service, for an undisclosed sum.
Guest comment: Tablet technology – what now?
Despite its detractors, Apple’s iPad has lead the way in creating demand for tablet devices. Melita Shelley, head of user experience, Pod1, takes a look at what the future holds for what Steve Jobs calls ‘third category’ devices…
YouTube’s ‘Promoted Videos’ tops 500 million views
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
YouTube's ‘Promoted Videos’ tops 500 million views
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
iPhone app helps with interior decorating
British interior designer Kelly Hoppen MBE has launched a ‘Home Style’ App for iPhone and iPod touch, available on the App Store.
News round-up: 1st November 2010
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Guest comment: Keeping it real – the rise of Real Time Bidding and Demand Side Platforms
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]