With British Airways set to merge with Spain’s Iberia airlines, what does this mean for the brands national identity? Sholto Lindsay-Smith, Managing Director at Strategic brand and communication consultancy, Uffindell looks at how the airline can balance its local reputation and global identity, and the role online can play in this.
Finding a good story for Google in China is going to be tough, says Andreas Pouros, chief operating officer at Greenlight, a leading independent search specialist marketing and technology firm. His comments follow on the back of Baidu’s results, showing it continues to dominate the search engine landscape in China. Baidu also reported its advertiser … [Read more…]
Amazon is set to introduce and e-book lending service for the Kindle e-reader.
Sony has ceased sales of its iconic cassette tape Walkman in Japan, as digital music and MP3 players have finally killed off demand for the bulky portable device.
The government’s revival of a multibillion pound plan for communications companies to store data on UK emails, web traffic and phone calls has been criticised by the Information Commissioner.
Search marketing and technology firm Greenlight has launched its proprietary real-time price comparison platform for paid search.
Google has admitted to copying household computer passwords and emails while gathering images using its Street View cameras, adding that it is determined to learn lessons from the mistake.
The Social Network, a film about the founders of the social-networking website, Facebook, hits the cinemas this week. In response, Howard Scott, digital marketing director at digital agency Sequence, discusses how the network is changing and offers top tips on what Facebook can provide brands.
Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.
Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a new report .