Virgin Radio gets interactice for Christmas

site. Sponsored by Goldfish, the interactive shopping list allows visitors to search through thousands of gift suggestions from games and champagne through to designer clothes. E-commerce partners currently include Orange, BT Highway, First Quench and Boxman.

‘Confusion’ will lead to e-comm failures

The company noted five pitfalls that new online businesses should avoid: 1)E-business should never be taken as an end in itself, rather it should be seen as a tool for the wider business. 2)Online trading demands good project management and project managers should be fully trained in the intricacies of new technologies. 3)Specific teams to … [Read more…]