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YouTube

YouTube axes projects with vlogger over ‘suicide forest’ video

January 12, 2018

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.

Content, Regulation, Video, Viral content, Google, Twitter, video, YouTube

Universal Music lets users upload songs to Facebook

December 22, 2017

Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.

Content, Social, Video Facebook, global, music, video, YouTube

YouTube Rewind 2017: Despacito, Ed Sheeran and BBC’s interview blooper

December 21, 2017

YouTube has released its Rewind video to mark the end of this year, putting together this year’s most popular videos and memes into one seven-minute video.

Content, Video, Viral apps, BBC, music, video, YouTube

Half of young Brits have bought items promoted by influencers in 2017

December 11, 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

Social, Video, Viral content, games, UK, video, YouTube

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

December 5, 2017

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

Ads, Content, Video, Viral YouTube

John Lewis wins battle of Christmas ads on YouTube 2017

December 5, 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

E-commerce, Video, Viral Apple, Christmas, UK, video, YouTube

Virals of the year: Volvo targets women with “Moments”

December 4, 2017

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

Ads, Content, Video, Viral brands, YouTube

San Miguel sponsors eSports team Heretics

November 27, 2017

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.

Ads, Content, Video marketing, media, video, YouTube

72% of tech startups change their market within 3 years

November 20, 2017

Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an “Agile Focus” for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research.

News Twitter, video, YouTube

Android users get “Pay With Google” for simpler mobile shopping

October 23, 2017

Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.

Mobile, Search Android, apps, Google, security, YouTube
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