Google takes on AdBlock with Contributor service
Case study: Game of Thrones- The Musical gets 15m views
“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, pairing Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, … [Read more…]
Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub
Cannes Lions winner: Dominos emoji pizza orders
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.
The Rapidly Changing Landscape of Data Breach – The US: A Precursor for the UK?
The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]
Uber delivers ‘puppies on demand’ in Super Bowl promo
Unilever runs first ever global corporate video ad with CSR drive
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.
BuzzFeed adds first ‘Buy It!’ button for L’Oreal native ad
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.
PayPal claims Apple Pay is ‘no safer than selfies’
Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.