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USA

Irn Bru takes on Coca-Cola with cheeky map tweet

August 22, 2017

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

Ads, Content, Social, Viral global, USA

Cannes Lions 2017: Top 10 video ads worldwide

June 19, 2017

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

Social, Video, Viral brands, global, media, Samsung, USA

Zuckerberg’s manifesto: Fake news, society and the role of social media

February 21, 2017

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]

Content, Regulation Facebook, global, media, technology, USA

Trump wins: How will US election result affect marketing?

November 10, 2016

Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…

Ads, News China, Europe, marketing, UK, USA

Nearly half in US owns a streaming stick or smart TV

September 21, 2016

The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV

Video global, USA

Nielsen “Quick Predict” aims to help marketers test new ideas fast

September 20, 2016

Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.

Ads analytics, Europe, global, marketing, USA

GoPro channel launches on Red Bull TV

September 2, 2016

The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May.

Content, Social, Video, Viral brands, content, sport, technology, USA

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

August 24, 2016

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

Video, Viral advertising, Entertainment, sport, USA

Half of 16-24s in US now use Snapchat

June 3, 2016

Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.

Mobile, Social brands, demographics, global, UK, USA

Streaming wars: Pandora vs. Spotify

February 17, 2016

Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.

Ads, Content, Mobile global, music, USA
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