Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research.
USA
Lycamobile launches first 3D animated advertising campaign
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.
Brightcove buys Unicorn Media for $49m
Brightcove is acquiring Unicorn Media, a leading provider of cloud video ad insertion technology, in a deal worth an estimated $49 million.
Can Wikipedia predict the stock market?
Wikipedia could have been used as early warning signs of stock market movements, according to a new study published this month in Scientific Reports.
Alamo appoints Quantcast for EMEA real-time advertising campaign
Car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets.
4G ‘to account for 30% of operator revenues by 2017’
4G LTE revenues are set to grow rapidly, reaching more than $340 billion by 2017 globally, compared to just over $75 billion this year, according to a new report.
New forum for women in digital sector- ‘Women in Wireless’ comes to UK
The not-for-profit organisation Women in Wireless (WiW) has launched its UK ‘chapter’, aimed at connecting, developing and promoting women in the mobile and digital media sectors.
Size matters: Large ads ‘boost brand awareness’
The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research.
Infographic: Who will apply for a ‘dot brand’ domain?
Nearly half (44%) of large companies intend to submit a ‘dot Brand’ application, but few are aware of the limited application period, according to a new survey.
All3Media debuts video on demand app for smart TVs
ALL3MEDIA has launched a new TV store app for Samsung and LG connected TVs, in partnership with software company easeltv.