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USA

US and EU agree new customer data laws… for now

February 4, 2016

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

Ads, Regulation agencies, Privacy, security, UK, USA

Google takes on AdBlock with Contributor service

December 9, 2015

Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites.

Ads, Content advertising, Google, UK, USA

Case study: Game of Thrones- The Musical gets 15m views

November 23, 2015

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, pairing Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, … [Read more…]

Video, Viral USA, video, YouTube

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

September 3, 2015

Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day.

E-commerce, Social global, Twitter, USA

Cannes Lions winner: Dominos emoji pizza orders

July 2, 2015

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

E-commerce, Viral agencies, marketing, media, Twitter, USA

The Rapidly Changing Landscape of Data Breach – The US: A Precursor for the UK?

March 26, 2015

The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]

Ads, Regulation Europe, Regulation, security, UK, USA

Uber delivers ‘puppies on demand’ in Super Bowl promo

January 30, 2015

Uber is delivering on-demand puppies across 10 cities in the US, as part of the taxi apps new Super Bowl promotion.

Mobile apps, local, Twitter, Uber, USA

Unilever runs first ever global corporate video ad with CSR drive

November 19, 2014

Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.

Uncategorized FMCG, global, media, UK, USA

BuzzFeed adds first ‘Buy It!’ button for L’Oreal native ad

October 7, 2014

BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

Uncategorized retail, USA

PayPal claims Apple Pay is ‘no safer than selfies’

September 17, 2014

Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.

Uncategorized Apple, eBay, smartphones, USA
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