Sky expands into VR with Jaunt partnership
Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app.
UK
Virtual reality goes mainstream? £350 Playstation VR goes on sale
PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.
UK firms increase advertising budgets in third quarter
UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research.
McDonalds axes ‘youth’ YouTube channel due to low interest
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
UK insurers beat US for digital customer experience
Insurers in the US trail the UK when it comes to digital customer experience, according to research released today by multichannel customer service software company Eptica.
Nationwide debuts ‘Moneystuff ‘ Tumblr campaign
Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.
Crowdsourcing- the new weapon in supermarket pricing strategies?
The cost of UK groceries and highlights the difference in price between supermarkets, off licences, convenience stores and independent supermarkets, according to a new crowdsourced study.
Top ecommerce tips: Optimising the online experience for quality
Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.
Video viral of the week: Jarlsberg creates cheesy movie spoofs
Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…
The evolution of video games [INFOGRAPHIC]
From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming.