UK identity poll: brands need to think local post Brexit vote
The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.
UK
How travel brands can win trust [INFOGRAPHIC]
Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.
TFL denies plans to sell London tube passenger’s wi-fi data to advertisers
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
Third of shoppers stopped buying from brand due to trust issues
Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research.
Britain lagging behind for European mobile site loading times
Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google.
Top tips: How to prevent, and recover from, a social media hack
A hacked social media account can damage your reputation, especially when you’re supposed to have a certain level of social media savvy. Blaise Grimes-Viort, chief services officer at social media agency, The Social Element, offers a checklist for people to use if they want to prevent, detect or recover from, a social media hack.
Financial technology: 65% of UK businesses embrace fintech
Business finance company MarketInvoice surveyed UK businesses on their awareness and adoption of fintech (financial technology) products and services.
Online ad fraud: New certification for firms offering anti-fraud products
In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.
“Save Uber” London petition heading for 1 million signatures
A record-breaking number of signatures against the controversial move to ban Uber form operating in London makes it the fastest growing petition in the UK this year.
Pet food brand harnesses shoppable content to feed customer needs
Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.