Disney to buy Fox: Ready for a Netflix showdown?
Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.
UK
Age of all powerful ad agencies is ending- report
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Despite digital demands, shoppers still value traditional in-store customer service
Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.
Programmatic display adspend continues to grow in the UK
Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.
Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
GDPR warning: 78% of consumers have recently been contacted by a business without their consent
The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research.
Half of young Brits have bought items promoted by influencers in 2017
Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.
eBay trends: Men steal a march on ‘December detox’, starting this weekend
Brands and sellers should prepare for the ‘December detox’ that’s set to sweep the nation this weekend, as partied-out Brits make an early switch from celebrating to self-improvement – with men leading the charge.
Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
Top tips: How can AI help supermarkets keep food fresh?
With this week’s news that the East of England Co-op will become the first major retailer to sell food beyond its “best before” date, there is clearly a growing recognition within the industry that supermarkets must do more to reduce the amount of food waste. Retailers must balance ordering enough stock so that customers can … [Read more…]