Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer
Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.
UK
STEM graduates: science jobs expected to grow twice as fast as other occupations
Jobs in science, tech, engineering and maths (STEM) are expected to grow at double the rate of other occupations, creating 142,000 jobs between now and 2023, according to new research.
Universities are the biggest employer of AI talent in UK- report
The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.
Snapchat AR ads go programmatic
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
Amazon to stream 20 live Premier League matches from next year
Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.
Authentic reviews are three times as important for online shoppers as product imagery
Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.
Chatbots: the ecommerce tool nobody is measuring
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.
UK car selling comparison site gets £2.75m funding boost
Motorway, the UK’s first price comparison website for selling cars today announces it has secured £2.75 million in seed funding.
3 ways organisations can counter Brexit with productivity
Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.
Marketers May be Overestimating Ability to Execute and Deliver Results from Their Investments
There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.