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UK

Mobile coupon use 'to rise 50% in 2013'

January 31, 2013

The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.

Uncategorized brands, media, retail, UK

Channel 4 debuts ‘social login’ to boost personalisation

January 30, 2013

Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.

Uncategorized content, CRM, media, technology, UK

Facebook’s New Ad Format ‘Outperforms Standard Ads’

January 25, 2013

With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.

Uncategorized advertising, agencies, brands, Facebook, UK

Facebook’s New Ad Format 'Outperforms Standard Ads'

January 25, 2013

With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.

Uncategorized advertising, agencies, brands, Facebook, UK

192.com overtakes Yell as top UK online directory

January 25, 2013

192.com has become the most visited online directory in the UK, according to new figures.

Search, Uncategorized UK

Google breaks records with $50bn revenues

January 24, 2013

Google’s profits are back on track, reporting $50bn in revenues for 2012 and a rise in profits during the fourth quarter of last year.

Uncategorized Google, technology, UK

EE slashes 4G prices to £31 per month

January 24, 2013

EE has cut the prices for its ultra-high speed 4G services as rivals operators begin to launch their competing services.

Regulation, Uncategorized marketing, smartphones, UK

TweetDeck ‘sent closure letter’… but will app continue under Twitter?

January 23, 2013

UK-based social media app TweetDeck has been sent a letter from the UK companies registrar, warning that the company will be struck off in three months and forcibly dissolved unless it files accounts.

Uncategorized media, Twitter, UK

Chicago Town pizza ties on pack promitions with online campaign

January 22, 2013

Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.

Uncategorized email, Europe, FMCG, marketing, UK

Google develops £1bn London HQ in King’s Cross

January 21, 2013

Google is building a new headquarters in London’s Kings Cross, valued at around £1bn, as the US-based Internet giant looks to expand its European operations.

Uncategorized Europe, Google, UK
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