Amazon sues 1,114 fake reviewers
Amazon is taking legal action against more than 1,100 people for allegedly posting fake reviews on its website in return for $5 payment.
technology
How your smartwatch could save your life (infographic)
Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare.
Moving the dial: viewability for online branding
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
Matalan gets into affiliate marketing with ‘Direct Programme’
Matalan Direct, the home improvements arm of Matalan, has launched it’s affiliate programme with Affiliate Window.
UK crime figures soar 107% as cybercrime included for first time
There were 2.5 million cyber crimes and 5.1 million frauds reported in the UK last year, the first time these offences were calculated in official estimates by the Office for National Statistics.
Papa John’s gets ‘hyper local’ for mobile marketing campaign
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting.
Digital commerce ‘not yet delivering for UK businesses’
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report.
Dell snaps up data storage firm EMC for $67bn
Dell has bought EMC Corporation, creating the world’s largest privately-owned, integrated technology company.
Adblock Plus forms independent panel to decide ‘acceptable ads’
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter.
Top tips: How your data can turn Black Friday into a White Christmas
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.