Companies shouldn’t just jump on any digital improvement, but seek to enhance their customer experience with the right ones. All improvements- digital or not- must start and end with the customer in mind. Peter Tetlow, Client Solutions Director, Ventrica details why digitalisation isn’t the solution that will make a company stand out from the crowd; … [Read more…]
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.
IoT has yet to deliver on its promises; if this is not one more technology doomed to disappear down the same path of failure as Big Data, IoT deployment needs a rethink. Peter Ruffley, Chairman at Zizo, outlines the value of an edge analytics model that delivers both context and actionable insight from IoT.
We all love a bargain, but we also love telling everyone about it – whether it’s the cheap designer shirt you found at the charity shop at the weekend, the discount you found online or the yellow sticker sandwich you picked up for lunch. John Gillan, Managing Director, Northern Europe at Criteo examines a new … [Read more…]
To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]