Marketing gets personal: 90% say ‘individualised marketing is the future’
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.
technology
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.
16 biggest challenges faced by tech companies (infographic)
One third of tech companies don’t think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today.
Fox goes Virtual Reality with Wild film promotion
Fox has embarked on its first virtual reality promotion for its latest film ‘Wild’ letting players experience the film with a Samsung Gear headset or similar device.
Meetrics accredited by MRC for ad viewability across display and video
Meetrics, a company that maximizes the viewability of online ads, has been granted accreditation by the U.S.-based Media Rating Council (MRC) for its Viewable Ad Impression measurement in its Ad Attention Monitor product, for both display and video ads.
BuzzFeed’s top 30 linkbait phrases (number 18 will blow your mind)
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.
Tesco sells broadband and Blinkbox to Talk Talk
Talk Talk has bought Tesco’s broadband and its Blinkbox online movie streaming service as the telco joins the race for providing ‘quad play’ (mobile phone, broadband, pay TV and fixed-line telephone) to its customers.
Facebook buys speech recognition firm Wit.ai
Facebook has bought Wit.ai, a natural language recognition API provider, hinting that the social network is looking to move into the fast growing ‘Internet of Things’ sector.
India blocks major websites after ‘terror threats’
The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls ‘jihadi activities’.
Snapchat valued at $10bn after funding boost
Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently.