Burger King partners TikTok for ‘Whopper Dance Challenge’
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
social media
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
‘Propeller offices’: A solution for remote and office work during a pandemic?
Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.
TikTok expands to Australia with Sydney office
TikTok are adding an office in Sydney following a following a surge in popularity in Australia for the video sharing app.
TikTok works with Rachel Riley in education push
TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.
TikTok use soars in Western markets as locked-down teens turn to social media
TikTok usage has more than doubled its number of users since the COVID-19 outbreak, with one-third of 15-25-year-olds in western markets are using the social media newcomer.
Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Instagram forecast to overtake Twitter for news consumption
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
Nike tweets ‘Don’t do it’ amid global BLM protests
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.